What is this?
W+K Exp's Incubator Experiment is a mentoring program where brands, technology, popular culture and creative entrepreneurship come together to form exciting new businesses.

Why is this happening?
Programmes such as this are the need of the hour. While India has no shortage of software skills, there is little or no convergence of technology, design and branding – and it is precisely these skills that are required to launch and sustain world-class products and brands.

How does it work?
Creative entrepreneurs will have to follow a simple application process in order to qualify. Successful applicants will spend 4 months  in a high-energy work environment, and receive expert guidance from in-house tutors, unique networking opportunities and a free, limitless supply of caffeine and oxygen.

Who is it For?
It is intended for start-ups (solo or in teams) who have a product idea, but aren't sure how to turn this idea into a consumer brand. The incubator will give you the space and support you need to develop your ideas and polish up your business and marketing skills.

Please note that W+K Exp will not fund you or pay you a salary. This is a purely mentoring and guidance opportunity.