Prasad started his artistic career by 'making posters of his movie club a:door'. But the posters that he made were not meant for conveying the ideas about a particular product. They were not meant for producing desire amongst the viewers either. What he attempted in his posters works was to design the 'idea' of a poster. Towards this end, Prasad made use of well known films and their histories and manipulated their visual and textual codes for a renewed purpose, which in fact was not publicizing the 'product' behind it. The referential points were just pointers, as familiar visuals/images and font types to evoke a sense of affinity with the referred but they were not leading the viewer to the referred as a product. Instead, these posters created a parallel dialogue with the intended and aspired histories.

His solo show 'Shot Tilt' was held at Gallery BMB, Mumbai in 2010. Group shows include 'Public Enemy Number 1' Exhibit 320, New Delhi in 2010;'India Awakens (Under the Banbyan Tree)' ESSL Museum, Vienna in 2010; ArtGwangju, Gwangju, South Korea in 2010; If I were a Saint, Shrine Empire Gallery, New Delhi in 2009

Prasad lives and work in New Delhi. Log on to www.prasadraghavan.com